Do you really know your advertising audience?
Over the years, access to the internet has become extremely common, as more people now carry a computer in their pocket. While this has positive effects on the consumer, such as convenience, accessibility, and increased connection to those around them, there are both opportunities and threats to advertisers.
According to the Delhi School of Internet Marketing, there is a growth of 80% in the number of online advertisements that are displayed globally. This means that more businesses are allocating spending towards internet advertising. With increased spending on advertising and the internet in everyone’s pockets, there is plenty of room for advertisers to make their content visible to consumer, right?
Actually, you are wrong. As more people use the internet, and more funding gets allocated to advertising, the market becomes saturated and overly competitive. So, how do you stay competitive, visible, and relevant in today’s advertising world? Well, you must understand your audience! Through adequately understanding your audience, you can be sure that consumers are being served with appropriate and relevant ads. For example, not everyone who is reading an article on the Forbes website is interested in buying a Mercedes-Benz S-Class, but you see the ad anyways. This causes consumers to get frustrated over the appearance of ads.
Now, what if I told you that people actually like seeing ads? Yes, you read that correctly. PEOPLE LIKE ADS. There is a catch though - people like seeing ads for items and services that they enjoy. Knowing this, you MUST understand your audience and consumer.
So, how do you understand your consumer? Previously, advertisers would use cookie tracking by placing a tag on a website that allows them to track a user on their device across different websites. This would allow advertisers to engage in ad retargeting and behavioural advertising. However, with cookie tracking now gone (see blog “Where did my cookies go?"), advertisers require a solution that allows them to track behaviours.
While there are highly complex solutions out there, these are often expensive and require significant code changes and monitoring. Luckily, Syphon Ads offers a unique solution that is easy to implement, does not violate privacy, easy to manage AND provides behavioural data on internet users. This allows advertisers to target ads towards the right consumers, ultimately increasing engagement and revenue.
Want more details? Contact our team today!